Many language learners can find it challenging to understand the difference between 'it's' and 'its' because of the apostrophe involved.
'It's' is a shortened version of it is or it has. This is known as a contraction.
Using 'its' might cause confusion because the apostrophe can be used to indicate possession in the English language.
For example, 'my father's pet' means the pet belongs to my father.
However, in the case of 'it', the possessive form 'its' does not have an apostrophe.
'Its' indicates possession when not talking about a man or woman.
Note that you never put an apostrophe after 'its'. That is always wrong.
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